Building in house can take a lot of time, and unintentionally introduce more maintenance overhead in the long run. As an example, they may choose instead to purchase a ticketing support solution, thereby getting a quick resolution to their problem and keeping good communication with customers. On the flip side, picture a data analytics company spearheading a project that would require several integrations with various platforms and instead deciding it is simpler to build an in house solution rather than researching, vetting, and purchasing something that ultimately may not have all of the integrations needed and stalls business productivity.